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There isn’t an instant path to success. You want success and you want it now and you don’t want any challenges or obstacles along the way. Common sense tells you there’s no such thing as a free lunch. You can’t expect to have an idea and then have that idea instantly materialize into success. You need a valuable idea to succeed and to carry it out you have to have persistence.

You will have to have persistence stemming from your intense desire to succeed. If you don’t want it badly enough if you don’t care deeply enough you’ll crumble when faced with the challenges you will have to overcome. Don’t fall prey to the marketers who focus on the people who want something for nothing.

You have a great idea that you know can succeed, but do you want to get that success badly enough to do the things you may not want to do? The intensity of your desire will determine your level of persistence. When your desire is great enough you will find a way around any obstacle thrown at you so you can keep going. Most people fall short of the finish line and give up too soon. They have all kinds of reasons that sound really valid like: they ran out of money, they didn’t have the support of the people they needed, or they just couldn’t go on any longer. But when you’re persistent you will find a way to get the money you need, you will get the help of the people you need, and you will continue even though you’re exhausted.

When you lack persistence it’s a sign of weakness. You can overcome that weakness by taking action. Action creates persistence because as those actions take you closer to what you want your persistence increases.

Sometimes the greatest lessons and gifts appear as failure. Those failures are really just temporary defeat. You can’t fail unless you give up and you can’t find success if you allow yourself to fail because you lack the persistence to back up your desire.

When you feel your persistence weakening, stop and take a realistic view of the facts. Why do you want to succeed? What will your life be like when you succeed? Thinking about what you want in details helps to fortify your desire. What’s the most important next action you could take? Take that action. Build your persistence by taking action.

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